AeroGrow International, Inc. (OTCQB: AERO) is the creator, manufacturer and marketer of the Miracle-Gro AeroGarden line of indoor gardens for consumer markets worldwide. Headquartered in Boulder, Colorado, AeroGrow International, Inc. is the leader in the rapidly growing indoor gardening market with a commitment to "Grow Anything... Anytime... Guaranteed." SNNLive spoke with Michael Wolfe, CEO of AeroGrow International, Inc. at the LD Micro “Main Event” 2014 in Bel Air, CA.
Mr. Wolfe begins with an overview of the company, “AeroGrow is actually about a ten-year old business that began in early 2000s. It spent about four years developing a hydroponic growing device. You can grow incredible plants, flowers, really grow anything as our moniker using hydroponic technology, meaning you grow only in water and you grow in air, you have no soil whatsoever involved.”
He discusses how the product works, “When we talk about a lot of hydroponic devices, they’re unwieldy and they’re big and they’re lights like we have here and they’re frankly hard to use. What our device does is it has consolidated all that into a very simple to use, very consumer friendly, very countertop device. You simply push a couple buttons, you add water and from there the device takes over and regulates how much light you need, how much nutrients you need, how often you need to add water.”
He goes into what AeroGrow will focus on in the coming year, “I’ve been talking about three different categories of distribution: one is our own direct to consumer initiatives, sales are great there, we’ll continue to grow that and it’ll be great. The second is more general e-commerce: Amazon, Costco.com, Walmart.com - those guys are going incredibly well, very very very very strong. Amazon as a matter of face will be featuring one of our products as the deal of the day on December 14th, two Sundays from now, that’s a big deal for us, big big deal for us. Then the third category becomes brick-and-mortar retail, more traditional retail.” For more information, check out their website: www.AeroGrow.com
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