Naked Brand Group, Inc. (OTCQB: NAKD) was founded on one basic desire, to create a new standard for how products worn close to the skin fit, feel and function. Naked has a retail footprint for its men's innerwear products in online and department stores in North America including Nordstrom, Hudson Bay, Dillard's, Amazon.com, BareNecessities.com and many more. In 2014, renowned designer and sleepwear pioneer Carole Hochman joined Naked as Chief Executive Officer, Chief Creative Officer and Chairwoman with the goal of growing Naked into a global lifestyle brand.
In June 2015, Naked announced a strategic partnership with NBA Miami HEAT star Dwyane Wade. The 3-time NBA Champion, 11-time All Star and Olympic Gold Medalist joined the company's Advisory Board and will serve as Creative Director for a signature "Wade x Naked" collection of men's innerwear launching 2016. Naked is now headquartered in New York City and plans to expand into other apparel and product categories that can exemplify the mission of the brand, such as athleisurewear, swimwear, sportswear and more.
Company description can be found on their website (see here: www.ir.nakedbrands.com).
SNNLive caught up with Joel Primus, President & Founder of Naked Brand Group, Inc., at the Aegis Capital Corp. Growth Conference 2015 in Las Vegas, NV. In this video interview, Mr. Primus and our host discuss the following topics:
- Overview of Naked Brands Group, Inc.
- Recent corporate developments
- Introduction of Women’s wear line
- How the company makes the “most comfortable underwear”
- Who designs the underwear and marketing campaign with Dwayne Wade
- Discusses competition and market for underwear
- Marketing plan: “The Naked Truth”
For more information about Naked Brands Group, Inc., go to: www.ir.nakedbrands.com
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