Mobivity Holdings Corp. (OTCQB: MFON) provides mobile marketing technologies and solutions to resellers, brands, and enterprises to market their products and services to consumers through their mobile phones, content on printed receipts, and mobile device applications in the United States. It offers C4, a mobile marketing and customer relationship management platform that enables its clients to develop, execute, and manage various engagements to a consumers mobile phone through a set of hosted web tools.
SmartReceipt, a software application that enables customers with the ability to control the content on receipts printed from their point of sale system; Stampt, a mobile loyalty application, which allows retailer customers to generate actionable data to craft specialized offers, coupons, and messages based on actual individual purchasing histories; and a high definition graphical system platform. The company serves national franchisers, professional sports teams and associations, and other national brands. SNNLive spoke with Dennis Becker, CEO of Mobivity Holdings Corp. at the LD Micro “Main Event” 2014 in Bel Air, CA.
Mr. Becker begins with an overview of the company, “Mobivity has a new technology called SmartReceipt and what SmartReceipt does is turns any cash register into a monetization platform, which, you know, in contrast to what cash registers have typically been used for just to collect money. SmartReceipt is a simple installable technology that works with any cash register and intercepts any of the data that goes to the receipt printer, which is very rich with information, tells you what was bought, when it was bought, where it was bought, all that ends up on the receipt paper, but at the same time our technology moves that data to the cloud so we can give the merchant information, better clarity on the purchase information, their revenue performance, but it can also control what gets printed on the receipt and by using that control we could for example see that you bought a five-dollar footlong, but you didn’t purchase a drink because of that we could put a drink coupon on the printed receipt that encourages the consumer to become a beverage customer as well.”
He explains how the technology also offers security to the consumers, “To touch on security, it’s a very security-friendly approach too. You’ve seen what’s going on with Target and other brands that have had security breaches. We’re taking advantage of the untapped potential of the receipt that’s a low security consideration, these receipts end up in peoples’ pockets, they end up on the floor, they end up in the trash, we’re taking that data and turning it into something valuable.” For more information, check out their website: www.Mobivity.com
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