ChromaDex Corporation (OTCQX: CDXC) leverages its complementary business units to discover, acquire, develop and commercialize patented and proprietary ingredient technologies that address the dietary supplement, food, beverage, skin care and pharmaceutical markets, according to the company’s website (see here: www.ChromaDex.com). SNNLive spoke with Frank Jaksch, Founder and CEO of ChromaDex Corporation at the LD Micro Invitational 2015 in Bel Air, CA.
“ChromaDex is a novel ingredient technology company that has been around for 15 years, but we’ve only been in the ingredient space now for about probably 5 years. We’re founded based on having a phytochemical business, as well as a laboratory service business that built up our expertise as a natural products chemistry business and we have several thousand customers all over the world. We have marquee customers like Pepsi, Kraft, Coca-Cola and a lot of different universities,” Mr. Jaksch begins.
Mr. Jaksch goes on to discuss how he and his team have built the Company’s current business model, ChromaDex’s ingredient brands roll-out strategy, the story behind how the Company got it’s start, an example of how ChromaDex compiles their catalogue of ingredient technologies, where the Company is heading, ChromaDex’s licensing and marketing strategies for their ingredients.
For more information about ChromaDex Corporation, go to: www.ChromaDex.com
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