True Drinks Holdings, Inc. (OTC: TRUU) is a healthy beverage provider with licensing agreements with Disney and Marvel for use of their characters on its proprietary, patented bottles. AquaBall™ is a naturally flavored, vitamin-enhanced, zero- calorie, dye-free, sugar-free alternative to juice and soda. AquaBall™ is currently available in four flavors: orange, grape, fruit punch and berry. SNNLive spoke with Lance Leonard, President/CEO of True Drinks Holdings, Inc. at the B. Riley & Co. Investor Conference 2015 in Hollywood, CA.
Mr. Leonard begins the interview with an overview of True Drinks, “We are a first-to-market healthy children’s beverage; we’re the alternative to sugary drinks that continue to be marketed to children. We’re zero-calorie, we’re vitamin-enhanced; we’re fortunate because we’re able to work not only with a very unique formulation, but we also have partners with Disney and Marvel that allow us unique packaging and the ability to create exciting, collectable bottles for all the children. So, we have a solution both for the parent, who’s looking for nutritious beverages to give their families, as well as, collectable packaging we can give to the kids.”
He continues, “The most important thing to remember…today, there is such a demand for products that have less sugar, and it’s really a pandemic out there what’s happening with childhood obesity and juvenile diabetes, so we really needed to work with a formula that was going to allow us to maintain great flavor and still contain the taste profile that children are looking for. So we’re able to use stevia – it’s an all-natural plant-based sweetener that really gives the flavor that we’re looking for and the children are expecting. We also extract oil out of a fruit to give it a natural fruit flavor. Between the combination of that, our formulation is best-in-class.”
Mr. Leonard goes on to discuss their partnerships with Disney and Marvel, and how there’s, “always content…as new movies come out, as new TV shows are released, we get to update the labels and to take advantage of a massive amount of awareness, and a lot of excitement. This past weekend, Marvel’s [The Avenger’s]: Age of Ultron was released, and so we were able to develop packaging that took advantage of that.”
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