KonaRed Corporation (OTCQB: KRED) develops wellness beverages and powders made from Hawaiian CoffeeBerry ®. KonaRed’s Hawaiian CoffeeBerry ® is the fruit of the commonly known coffee plant, Coffea arabica. Yet, KonaRed’s Hawaiian CoffeeBerry ® is uniquely sourced from Hawaii Coffee, where it has developed over 175 years. These coffee plants thrive in the extraordinary combination of warm tropical sunshine, abundant mountain rainfall, and mineral-rich volcanic soil, to create award-winning coffees and the super-antioxidant potential of KonaRed. KonaRed’s Hawaiian CoffeeBerry® surrounds and protects the seed (or bean) and is removed, dried and condensed into a liquid that is blended with other delicious fruits to create this amazing beverage. KonaRed Beverages use only the ripe red fruit, the whole fruit and nothing but the fruit. SNNLive spoke with Shaun Roberts, Chairman and CEO of KonaRed at the LD Micro “Main Event” 2014 in Bel Air, CA.
Mr. Roberts begins with an overview of the company, “We are based on a new super fruit category called Coffee Berry. A coffee bean as we all know it is actually the seed of a fruit, which is a red berry. So when they take it and split it to get the bean out, we take the skins and the fruit and process that into liquid extracts and powders and then put it in our consumer products.” When asked about the tasted, Mr. Roberts explains, "It's excellent! It's nothing like coffee...it's a light, refreshing red berry taste, and that's our original berry taste that we have launching all over the country right now."
He discusses the different products that are created from this berry, “It’s a premium functional juice beverage and we have three versions. We have original, a coconut, and a green tea and then we also do nutritional supplement products that are sold in places like Vitamin Shop."
On the reception of KonaRed products, "It's been incredible. You know, I mean, being from Hawaii, having a great story, having a great product, having a healthy lifestyle; the product works, it's functional, we know what it does - it makes you have greater focus, greater clarity, and it makes you feel good; it's wellness you can feel."
He goes on to say, “Right now we’re building out our distributor network over the last eight months across the nation. We have about 30 distributors signed up in all key regional markets. We are also going into regional chains right now, so the product is just now moving onto the shelf and we’ll be supporting that via in-store demos, sampling, local events, we have a great group of ambassadors that love the product that’ll be doing testimonies, all that kind of good stuff to raise the awareness of the brand.”
"We started off in Whole Foods, that was our first account actually. So, we're in every major retailer in Hawaii, and then we spilled over, literally, into the West Coast and had accounts like, Albertson's and Bristol Farms, etc..., but right now we are really rolling it out nationally. We're in 1,000 Kroger stores, including Ralph's and Fred Meyer, we're in 2100+ Wal Mart stores right now and really gaining traction in the natural set, as well as, mainstream grocery," he states. For more information, check out their website: www.KonaRed.com
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