Banjo & Matilda, Inc. (OTCQB: BANJ) designs, manufactures, retails, and wholesales knitwear for women. It also offers accessories, such as cashmere scarves, slippers, eye-masks, and travel blankets. Banjo & Matilda markets its products primarily through its Website banjoandmatilda.com in Australia, North America, Canada, the United Kingdom, the Middle East, and Europe. The company was founded in 2008 and is headquartered in Paddington, Australia. SNNLive spoke with Ben Macpherson, CEO of Banjo & Matilda, Inc. at the Growth Capital Expo 2015 in Las Vegas, NV.
“Banjo & Matilda is a lifestyle brand from Australia, and our most famous product, or what we’re best known for is our knitwear, our cashmere knitwear,” he begins. When asked about who their products cater to, he replies, “just women’s now, and we’re just about to expand into other products within women’s, and then eventually men’s, children, and home... my wife is actually the creative director...we have a team of designers that work with her.”
He goes on to discuss the different retailers that pick up their product, where the company manufactures its products, what differentiates Banjo & Matilda from the competition – their branding strategy as he states, “is this relaxed luxury…our brand being an Australian brand fits perfectly this new luxury ethos.”
For more information about Banjo & Matilda, Inc., go to: www.BanjoandMatilda.com
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