iSatori, Inc. (OTCQB: IFIT) is a consumer products firm that develops and sells scientifically engineered nutritional products in the performance, weight-loss, and energy markets—used for enhancing healthier lifestyles—through online marketing, wholesale distributors, and thousands of retail stores domestically and around the world. iSatori was formed in 2001 as a Colorado limited liability company and converted to a Colorado corporation in 2011. iSatori distributes its products to consumers through thousands of retail stores, including many Fortune 500 companies and via the internet through its proprietary direct-to-consumer online marketing and new product launch system. SNNLive spoke with Stephen Adele, Founder, Chairman and CEO of iSatori, Inc. at the LD Micro "Main Event" 2014 in Bel Air, CA.
Mr. Adele begins with an overview of the company, “iSatori is a nutraceutical company. We develop game-changing sports nutrition and weight loss products that are available through retail outlets around the world.”
He explains how iSatori gets its products into the market, “We first come from a history of being involved in the supplement market. Previously with a company called Yay-Us, we sold that company to Abbott Laboratories and then we started iSatori, so we have great access to all the retail distribution outlets: GNC, Vitamin Shop, Vitamin World, Walgreens, Walmart, Amazon.com and everything in between.”
He goes through the process of one of the products, “For weight loss, we have a product called Eat-Smart that helps you manage your calories, manage your meal replacement, your meal timing, which basically supplies all the nutrition your body needs, but without all the excess calories and sugars and fats that you don’t and then we augment that with, for instance, one of my best selling new books called ‘Diets Suck', which actually helps you understand how to make a lifestyle change, an integrated approach with exercise and with nutritional habits and then from there we really hold your hand and take you from where you’re at to where you want to be.” For more information, check out their website: www.iSatori.com
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