Cupcake Digital, a private company, develops story, activity and creative play app experiences for kids based on their favorite characters and stories, according to the Company’s website (see here: www.CupcakeDigital.com). SNNLive spoke with Brad Powers, Chairman & CEO of Cupcake Digital, Inc. at the Marcum MicroCap Conference 2015 in New York City, NY.
In this interview, Mr. Powers began with an overview of Cupcake Digital, where the idea for the Company came from, as well as his technology background. He continues by discussing how many applications the Company has currently developed, the amount of downloads (interview took place at the end of May, so figures may have changed), the Company’s business model.
Mr. Powers also specifically explains an app they developed called, “NetKids.” He goes on to talk about growth drivers for the business, how the Company is deriving content for their apps, maintaining the ‘freshness’ of the apps, and how companies creating content or consumer goods for children can utilize their apps for market research.
Mr. Powers concluded the interview by discussing who their target market is and where the name for the Company comes from. For more information about Cupcake Digital, Inc., go to: www.CupcakeDigital.com
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