Salem Communications Corp. (NASDAQ: SALM) is America's leading Christian and conservative multi-media corporation, with media properties comprising radio, digital media and book, magazine and newsletter publishing. Each day Salem serves a loyal and dedicated audience of listeners and readers numbering in the millions nationally. With its unique programming focus, Salem provides compelling content, fresh commentary and relevant information from some of the most respected figures across the media landscape. SNNLive spoke with Evan Masyr, Executive VP/CFO of Salem Communications Corp. at Singular Research's 9th Annual "Best of the Uncovereds" Conference 2014 in Bel Air, CA.
Mr. Masyr begins with an overview of Salem, “We’re becoming a diversified media company. We started really in radio broadcasting years ago, but now in addition to owning 105 radio stations, a full-service network that takes about 2600 – 2600 stations take our programming we also have internet publishing which is now about almost 30% of our business.” While most people think radio is a dying technology, Mr. Masyr reminds us that radio “still reaches 92% of Americans, 244 million people listen to it in all age demographics, even younger kids still listen to radio. So we still think radio has a long life, you know there was a time when the 8-track was going to kill radio, CD was going to kill radio, radio is still around and alive and kicking and still does very well for us.”
Salem’s diversified communication network is continuously looking for acquisition opportunities that help expand their reach. Primarily, Salem focuses “on two audiences – audiences interested in conservative content…but also audiences interested in Christian content. So our main, what we call our ‘foundational format’ is Christian teaching and talk.” Mr. Masyr concludes by dispelling the myth that the religious audience is smaller, but it’s actually growing, “look at Hollywood this past year, all the religious films that came out, God’s Not Dead, Noah, Heaven is for Real, another one is coming out – Left Behind, that’s just a small list of movies that were made for our audience.” For more information, check out their website at: www.Salem.cc
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